CREATIVE +
EXPERIENTIAL + CULTURE
SERVICES
CREATIVE
Concept, Strategy & Visual Curation
Bridging the gap between brand identity and cultural authenticity. I develop high-impact creative strategies and immersive storytelling concepts that give global brands a distinct voice. Drawing from an extensive agency background and graphic design training, I oversee everything from initial pitch decks and localized branding to the final visual aesthetic, ensuring every touchpoint resonates deeply with modern audiences.
Art Direction, Pitch Strategy, Brand Identity
EXPERIENTIAL
End-to-End Execution & Technical Logistics
Transforming ambitious concepts into flawless, real-world realities. I lead heavy-lifting technical production from blueprint to breakdown, specialized in navigating complex international logistics, multi-million dollar brand footprints, and major festival ecosystems. My hands-on expertise covers structural fabrication oversight, vendor negotiations, technical A/V integration, and strict budget management under high-pressure timelines.
Production, Vendor Management, Budgeting, Festival Footprints, Logistics
CULTURE
Trend Forecasting, Music & LIFESTYLE Curation
Real-world cultural currency leveraged for brand engagement. Subculture is NOT ONLY MY PASSION BUT an ecosystem I actively PARTICIPATE in. By bridging the worlds of underground electronic music events, audio production, archival VINTAGE fashion, and global culinary trends, I engineer authentic brand partnerships and architect high-impact activations that achieve immediate cultural relevance. My deep, native alignment with these scenes allows me to navigate high-level influencer engagement with precision-connecting brands with genuine tastemakers rather than just algorithms. This perspective is continuously sharpened by extensive travel experience tracking international Aesthetics and scouting localized identity across the globe.
BRAND PARTNERSHIPS, INFLUENCER ENGAGEMENT, AUDIO PRODUCTION, LIFESTYLE Curation, E-Commerce
Featured
RAY BAN x META COACHELLA
A truly one-of-a-kind experience with an established brand, the Ray-Ban x Meta Coachella Sensorium let us take our knowledge of the product, our relationship with the brand, and our love of the festival, and combine them to bring something unique to life. Interactive experiences are our main discipline, and this one helped us bring a household name into one of the biggest music festivals in the world today.
NETFLIX X COMIC CON: THE GRAY MAN
In perhaps one of our most involved projects yet, we created a real-life secret agent training experience based on Netflix’s original movie The Gray Man. The training simulation occupied two decommissioned train cars that we brought with us to Comic Con in San Diego and transformed into a skill test for prospective Sierra agents.
SHOPIFY SXSW CREATOR MART
Step into the Shopify Creator Mart at SXSW and you'd be forgiven for thinking you'd stumbled into a parallel universe. It was an experience that defied expectations and immersed visitors in a kawaii-inspired New York market with a contemporary twist. Carefully curated by our team, every element of this extraordinary event showcased the power of the Shopify platform and shined a spotlight on some of the most exciting creators in the industry.
NETFLIX: GLASS ONION
For the Glass Onion Experience, we wanted to capture the thrill of puzzle-solving and create a murder mystery experience that allowed people to see multiple perspectives like the two sleuths of the eponymous film. Each room pitted visitors against the clock in different challenges that tested their puzzle-solving, memory, and observation skills.
CLIENTS
RAY BAN
NETFLIX
MERCEDES BENZ
SHOPIFY
IN-N-OUT BURGER
DIESEL
ADOBE
VANS
WALMART
ABOUT
DAVID LIN
CREATIVE PRODUCER
a strategic, detail-driven creative leader with over 16 years of experience conceptualizing and PRODUCING immersive experiential marketing campaigns and large-scale brand activations across international markets. My career bridges the gap between massive corporate execution and authentic cultural curation, leading cross-functional teams to build high-impact environments for THE WORLD'S MOST FORWARD THINKING BRANDS.
My foundational approach to experiential spaces was honed while owning and operating a creative agency in Asia, where I specialized in navigating complex international logistics, experiential retail design, and major festival footprints.
Beyond the logistics of fabrication and production timelines, my work is deeply fueled by a life spent PASSIONATELY embedded in music, fashion, and subculture. Whether managing technical riders and sound curation as an international festival DJ (including a performance at the Great Wall of China), or analyzing design lifecycles through archival vintage FASHION curation, I bring real-world cultural currency to every brand footprint. I don't just build pop-ups or throw events — I engineer unforgettable moments where brands seamlessly connect with the bleeding edge of culture.
