CREATIVE +
EXPERIENTIAL + CULTURE
SERVICES
CREATIVE
Concept, Strategy & Visual Curation
Bridging the gap between brand identity and cultural authenticity. I develop high-impact creative strategies and immersive storytelling concepts that give global brands a distinct voice. Drawing from an extensive agency background and graphic design training, I oversee everything from initial pitch decks and localized branding to the final visual aesthetic, ensuring every touchpoint resonates deeply with modern audiences.
Art Direction, Pitch Strategy, Brand Identity
EXPERIENTIAL
End-to-End Execution & Technical Logistics
Transforming ambitious concepts into flawless, real-world realities. I lead heavy-lifting technical production from blueprint to breakdown, specialized in navigating complex international logistics, multi-million dollar brand footprints, and major festival ecosystems. My hands-on expertise covers structural fabrication oversight, vendor negotiations, technical A/V integration, and strict budget management under high-pressure timelines.
Production, Vendor Management, Budgeting, Festival Footprints, Logistics
CULTURE
Trend Forecasting, Music & LIFESTYLE Curation
Real-world cultural currency leveraged for brand engagement. Subculture is NOT ONLY MY PASSION BUT an ecosystem I actively PARTICIPATE in. By bridging the worlds of underground electronic music events, audio production, archival VINTAGE fashion, and global culinary trends, I engineer authentic brand partnerships and architect high-impact activations that achieve immediate cultural relevance. My deep, native alignment with these scenes allows me to navigate high-level influencer engagement with precision-connecting brands with genuine tastemakers rather than just algorithms. This perspective is continuously sharpened by extensive travel experience tracking international Aesthetics and scouting localized identity across the globe.
BRAND PARTNERSHIPS, INFLUENCER ENGAGEMENT, AUDIO PRODUCTION, LIFESTYLE Curation, E-Commerce
Featured
RAY BAN x META COACHELLA
Orchestrated the end-to-end execution of an immersive, high-impact experiential footprint at one of the world’s premier music festivals. Bridging cutting-edge interactive technology with strict brand alignment, I managed the translation of the Ray-Ban x Meta product narrative into a tangible, high-traffic consumer journey. My focus centered on driving complex technical integration, vendor alignment, and spatial production under high-pressure festival timelines—successfully anchoring a household global brand at the absolute intersection of music, technology, and subculture.
NETFLIX X COMIC CON: THE GRAY MAN
Spearheaded the complex technical execution and spatial transformation of a high-concept, real-life secret agent training simulation to promote Netflix’s flagship original film. This highly ambitious experiential footprint required sourcing, transporting, and structurally retrofitting two fully decommissioned train cars on-site at San Diego Comic-Con. I directed the end-to-end creative production logistics, structural fabrication compliance, and the integration of interactive skill-testing environments—turning a massive logistical challenge into a seamless, high-traffic consumer immersion that stood out as a benchmark activation of the festival.
SHOPIFY SXSW CREATOR MART
Directed the physical realization, spatial production, and multi-tiered influencer engagement strategy for a surreal, high-concept retail footprint at SXSW. I spearheaded the end-to-end execution of a fully realized, "kawaii-inspired" contemporary bodega marketplace, transforming complex platform capabilities into an interactive, consumer-facing environment. My role focused on navigating aggressive festival build timelines, managing custom fabrication vendors, and working with top-tier creators and digital tastemakers—delivering a high-traffic, experiential benchmark that seamlessly fused subculture style with enterprise technology.
NETFLIX: GLASS ONION
Realized the spatial design and structural execution of a multi-room, high-traffic murder mystery environment celebrating the release of Netflix’s Glass Onion. To mirror the film's core narrative architecture, I supported the production of interactive, time-sensitive puzzle chambers designed to challenge visitor memory, observation, and cognitive skills from shifting physical perspectives. My role centered on seeing through mechanical integration, custom game fabrication, and immersive environmental staging—transforming a complex cinematic concept into an engaging, multi-layered consumer challenge that captured the precision and tension of the franchise.
CLIENTS
RAY BAN
NETFLIX
MERCEDES BENZ
SHOPIFY
IN-N-OUT BURGER
DIESEL
ADOBE
VANS
WALMART
ABOUT
DAVID LIN
a strategic, detail-driven creative leader with over 16 years of experience conceptualizing and PRODUCING immersive experiential marketing campaigns and large-scale brand activations across international markets. My career bridges the gap between massive corporate execution and authentic cultural curation, leading cross-functional teams to build high-impact environments for THE WORLD'S MOST FORWARD THINKING BRANDS.
My foundational approach to experiential spaces was honed while owning and operating a creative agency in Asia, where I specialized in navigating complex international logistics, experiential retail design, and major festival footprints.
Beyond the logistics of fabrication and production timelines, my work is deeply fueled by a life spent PASSIONATELY embedded in music, fashion, and subculture. Whether managing technical riders and sound curation as an international festival DJ (including a performance at the Great Wall of China), or analyzing design lifecycles through archival vintage FASHION curation, I bring real-world cultural currency to every brand footprint. I don't just build pop-ups or throw events — I engineer unforgettable moments where brands seamlessly connect with the bleeding edge of culture.
